Multidisciplinary experience across different environmental touchpoints to make our world even more innovative : where technology, engineering and design meet. I am specialised in product development and innovation by design, global Customer/User Experience and agile delivery. 

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With a Master’s degree from Strate School of Design (Paris), I have led and contributed to large-scale projects for global players (PME/ETI/startups/grands comptes) including Huawei, LVMH, Banque de France, Orange, Snapchat, Sony, SNCF, Maison Ferrand..

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New challenges with specific Hackathon projects exploring AI/Data/AR. Quividi introduced me to the tech industry by AI and machine-learning solutions in computer vision for retail media. Working closely with product, engineering and digital marketing teams, I was in charge of design for data-driven interactive interfaces for DOOH experiences (audience analytics, UX/UI design, real-time performance optimization). 

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At Huawei Technologies France, I worked in the retail team on connected products and digital ecosystems for the Flagship store. I strengthened my expertise in GTM and omnichannel strategies, contributing to 30+ international product launches across sales, business, trade marketing and large-scale operations within a global tech environment. I led creative production for commercial ad spot on global campaigns integrating CGI, 3D, video, photography. 

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Today, I support premium and luxury brands leading projects combining product design, digital twins, digital platforms (Lean UX, SaaS, e-commerce), industrial manufacturing development (CAO, DFM, CMF). I also had an experience as a teacher at Master's level at University of Paris (CY), helping students to explore Design Thinking methologies, from user research, ideation to concepts.